Mr. Davies serves as Managing Director, Leisure, at Inspired, having joined the business in October 2019 following Inspired's acquisition of Novomatic UK's Gaming Technology Group. Mr. Davies began his career in the gaming industry with Music Hire Group in 1989 working in account and product management roles before progressing into senior management. Senior roles held include Sales Director at BWB and Vivid Gaming (both Barcrest Group companies owned by IGT), Product Development Director at Barcrest Group, Business Development Director at Games Media (owned by Scientific Games) and latterly Gamestec re-joining prior to the NOVOMATIC acquisition of the Danoptra Group. Subsequently he held the position of Commercial Director for six years at Gamestec before taking up the reins at Playnation as Managing Director following NOVOMATIC’s acquisition of the business in 2015. Prior to Inspired's acquisition, Mr. Davies was the Managing Director at Gamestec Playnation and was appointed to the NOVOMATIC UK Board.